Did you buy a Mercedes-Benz?

Then don't let it collect dust in the garage.

Imagine that, after much effort, you finally buy a Mercedes-Benz. You're excited about the luxury, cutting-edge technology, design, and everything this acquisition represents. But instead of taking care of it, you decide that proper maintenance isn’t necessary, that you can use low-quality fuel, or leave it parked without protection. Soon, this symbol of status and technological advancement starts to fail. This situation, though it may seem absurd, is very common in the business world.